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Market Information What Sells and When
Greening
the Craft Crop: Recycling and Sustainability in the World Craft
Market By
Transparency Center
Recycling
materials such as glass, metal and paper has long been a fact of
life in many regions and countries of the world—often out of
necessity. As artisans and craft producers gain access to more
“modern” processes and synthetic materials, they often stop using
recycled materials. However, in the United States and Europe,
recycled materials are not necessarily considered to be inferior. In
fact, for some markets, they may be more desirable and enhance the
value of the product.
Many consumers are very interested in
protecting the environment and contributing to the sustainability of
ecosystems around the world. These consumers want to buy goods that
minimize the consumption of raw materials and are produced in ways
that help forests, wildlife and endangered species, and water and
air quality. Goods made with recycled or “environmentally-friendly”
materials and processes are referred to as “green” products and are
often in great demand.
The mini-case studies below provide
examples of how recycled materials have been used in craft
production around the world. Today’s artisans and producers may want
to creatively think about how they currently use or can increase the
use of recycled materials in their products. This allows artisans to
capitalize on the “green” market in industrialized countries, reduce
costs and improve the sustainability of their community.
Copper: Reused from Mexico to Nepal
In central Mexico, the Purepecha people used to
find copper deposits on the land. However, over the course of 600
years and the draining of its resources through Spanish
colonization, most of the area’s copper deposits have become
depleted. For years, centuries before such thinking came to most
industrialized nations, the Purepecha have created their beautiful
copper vessels from recycled copper.
The situation is similar in the mountainous nation of
Nepal. There the Biswakarma people, members of a centuries-old
blacksmith caste, work with copper daily in their mountain forges.
Most of the metal they use is recycled as well, because natural
resources and the means to extract them are in short supply.
The Tohono O’Odham Indians: Making the Old New Again
In southern Arizona, a part of the United States known as
the Sonoran desert, there is little but dirt, dust and cacti. In a
truly creative effort, members of the Tohono O’Odham tribe create
beautiful baskets from bent wire. They get the wire from a variety
of local sources—most often it is used baling wire. An excellent
example of recycling from necessity, these baskets are beautiful and
traditional art created from the materials at hand.
Turning Hair into Silver: Modern African
Alchemists
Centuries ago, indigenous peoples in Kenya
commonly created bracelets using the hair of the elephant tail.
However, in recent years the hunting of elephants has been outlawed,
and local craftspeople have worked to preserve their traditional
craft forms and beliefs by recreating these bracelets in silver,
thus continuing their valuable heritage while also safeguarding the
beautiful animals that inspired it.
Binga Baskets:
Creating Art from Pulled Weeds
The Tonga people in Zimbabwe live in the Binga region,
where they have practiced a beautiful, sustainable craft tradition
for untold centuries. The Tonga people are rice farmers, but each
year when the time comes to plant rice, many reeds have grown up in
the paddies which must be cleared away. Instead of throwing the
reeds out, the Tonga women learned to weave them into beautiful
baskets—a tradition of sustainable use of what some might consider
worthless weeds.
Making Baskets from Dropped Pine
Needles
In a similar use of natural materials, a group of women in
northern Nicaragua gathers pine needles that have dropped to the
ground. Each woman then meticulously shapes the needles into a coil,
adding more as she stitches the coils together, ultimately weaving
thousands of pine needles into a single basket. The final product,
which is both beautiful and useful, is an example of invention born
out of ingenuity, imagination and resourcefulness.
Cocobolo Wood: Resource for Today and
Tomorrow
Much controversy has recently surrounded the use of the
tropical wood known as cocobolo. However, some artisans who use it
are aware of its precious nature, and the need to preserve these
beautiful trees for the future. One Costa Rican artisan makes
beautiful hand-carved turtles from this wood and buys 100 cocobolo
trees each year. However, of those 100 trees, he cuts down only 1.
The other 99 he leaves standing to ensure that this resource will be
a vibrant and available material in the future.
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